Take me to love.

I don’t have a TV in my house anymore, one of the reasons for that is because I moved houses. Where I live now is pretty good, student life, work and parties and a heck of a lot of fun.

I love being a student, this is the stage were one progresses from being a child to becoming a grown up. This is the stage were one is aiming to be taken seriously by his/her peers, parents, boss and eventually the rest of the world. This is the stage were we morph our dreams into reality, so therefore you would like people to see you as a grown up, a human being with substance.

I don’t have a TV because I like reading; I like it when there is peace and no unnecessary discourse between house mates. More importantly why I don’t want have a TV is the ridiculous ads they show on TV were they portray black people as unsophisticated and all we can comprehend is humour or exaggerated humour.

For some of you who don’t know, I am studying copywriting and if you know what that is, you probably thinking to yourself “huh? He should understand more than anybody why the ads look like this.” well I don’t understand… shoot me.

There is one channel in particular were they show black people in a ridiculous manner, all the characters in the ads are exaggerated and come across as humorous. Sometimes these ads don’t hold back, sometimes these ads insult the black people’s intelligence and that is very messed up.

I know what you thinking, “this guy has been quiet for so long and now that his writing he’s going to use race for inspiration… pathetic.” Bear with me and let me get my message across.

I’m not going to use that ‘our past made us like this card’ no.

Our past has got nothing to do with this blog post, but I am more concerned about our future. If there is a communication tool that is used to degrade another people's potential than that group of people have no hope in tomorrow. We need to be inspired, to always aim for the best and not for what is mediocre.

I’m an advertising student and when I see ads with black people being portrayed as idiots, I get very disappointed in the industry.

We need to be inspired as young and upcoming black students. All I ask for is inspiration from an industry I would like to work in one day and not just entertainment or insults.